Why Inserts?
In-pack and on-pack promotions foster lifetime relationships with customers and can increase sales. Inserts might include coupons, recipes, business reply cards, temporary tattoos, stickers, mini-booklets, and so on. In-pack coupons are preferred by customers, are the most convenient to use, and have the highest legitimate redemption rates. Double or single dollar bill size coupons are the most popular format, folded to 1-5/8" x 2-5/8".
