QR Codes on Coupons = Long Term Customer Relationships
When used intelligently, Quick Response codes (more commonly known as "QR codes") can foster a long-term, two-way, one-to-one relationship with customers.
First, let's explain what a QR code is and how you can generate a free QR code.
When someone snaps a picture of a QR code using the camera on their smartphone, their phone will launch the web link that you embedded in the QR code (you can generate QR codes fast and free online by Googling "free QR code generator"). Translated, that means they can go from your coupon to a web page where you can offer more information and perhaps ask them to subscribe to your e-newsletter.
QR codes are small and can easily be integrated in the design of your in-pack promotional materials. Gallimore can print. fold, and wrap oversized inserts that allow ample room for your coupons, QR code, terms, photos, and more.
Beware: the worst way to use a QR code is to embed a link to your home page. Instead of making an interested customer search for relevant information on your site, you should create a web destination that is tailored specifically for coupon customers. Make them feel special, unique, wanted! The tailored web page could recruit contact information, offer incentives, begin a one-to-one marketing relationship, provide an attractive reason to subscribe to your e-newsletter, include a survey, etc.
Not everyone knows what to do with a QR code. Consider including instructions and a reason to use the QR code (example: "Snap a photo of this QR code with your smartphone to access INCENTIVE_GOES_HERE!").
Gallimore Industries prints in-pack and on-pack promotional items, including coupons. Gallimore also provides inserting equipment that can insert your promotional item. For a no-obligation estimate, please share details about your next project with us:
When you choose Gallimore, you gain access to our in-house prepress, multiple high speed web presses, folding, die cutting, wrapping, warehousing, and distribution departments. Gallimore's AIB (American Institute of Baking) certification ensures the insert materials we use are traceable and provides a clean environment. And our decades of experience will help you meet FDA and USDA regulations, avoid recalls, and produce reliable inserts best suited for your product.
Gallimore inserts are designed for 100% compatibility with Gallimore inserter equipment. Gallimore coupons are supplied in trays or bandolier-style for easy handling and loading in our various inserter models:
Gallimore's high speed web presses produce colorful promotions supplied in trays or bandoliers for easy handling and loading in our various inserter models.
Did You Know...
- 5 Facts About Coupon Marketing
- How to Increase Customer Loyalty Using Coupons
- 50 Coupon Campaign Ideas
- How to Improve Your Marketing ROI
- 11 Benefits of In-Pack, On-Pack, and IRC Coupons
- Study: Coupon Use Increasing
- Who Uses Coupons?
- What Are "In-Pack Coupons"?
- What Are "On-Pack Coupons"?
- What Are "Instant Redemption Coupons" (IRC)?
- Common Coupon Copy Requirements
- Coupon Design Considerations
- Coupon Sizes
- QR Codes on Coupons = Long Term Customer Relationships
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